Intercultural power trade fair kick-off: Success at international trade fairs
From day-to-day business to international trade fair - The ultimate warm-up: the motivated, dynamic and lively trade fair team that inspires visitors
Inspiring with power at the trade fair stand. Only a convinced and enthusiastic trade fair team will inspire trade fair visitors!
Switching from day-to-day business to trade fair in good time, flipping the switch - that's what a successful trade fair team does. It utilises 100% of the opportunities offered by the trade fair appearance.
The intercultural power trade fair kick-off "Success at international trade fairs" provides for the trade fair team with the right support!
In a time frame of about one and a half hours, the trade fair team is sensitized and motivated by two experienced trade fair trainers in a positive atmosphere with a lively, dynamic and effective presentation with many trade fair-specific tools/demos in order to act in a success-oriented, motivated and enjoyable manner on the trade fair stand. The trade fair team learns how to create a positive atmosphere with the right attitude to give visitors a good feeling so that they feel comfortable on the stand and have a good impression of the exhibitor.
From competent contact and professional visitor qualification to arranging effective follow-up activities with the visitor, participants at the intercultural power trade fair kick-off will experience the process of a situational trade fair discussion that inspires and impresses visitors.
The Dos & Don'ts at international trade fairs are communicated in a lively and entertaining way and will remain in the participants' memories.
Training Summary of the Intercultural power trade fair kick-off: Success at international trade fairs
- Trade fair communication as a reflection of the company's identity - the trade fair team is in the focus of the trade fair audience
- State control (characteristics/effect): The professional attitude for open, authentic and friendly interaction/communication with a wide variety of visitor types: The trade fair team that creates a positive atmosphere at the trade fair stand
- Cultural dimensions, dealing with different cultures
- Oxytocin instead of adrenaline - Recognize the right distance and use it for a successful trade fair conversation
- Open up to visitors and build a trusting relationship, laying the foundation for an effective trade fair discussion
- The structured, situational and visitor-oriented trade fair discussions at international trade fairs (make trade fair discussions visitor-oriented, lively, effective, safe and confident in accordance with cultural customs)
Understanding the visitor in order to be understood is the core, which is the basis of a successful trade fair discussion
1. Professional contact (address) to national and international visitors
2. Qualification of the visitor: The trade fair-specific and goal-oriented needs analysis
3. Delight visitors with an authentic visitor-focused presentation (convince rather than persuade)
4. Summary of conversation: Start of effective trade fair follow-up - make binding follow-up agreements with the potential visitor
5. Conversation documentation, the meaningful trade fair lead
- Trade fair fit: Dos & Don'ts, general rules of conduct as well as intercultural rules of conduct for the competent trade fair team that leaves a good impression on every visitor. (There is a strong focus on intercultural customs!)
Trainer
The Power Trade Fair Kick-off is conducted by two experienced trade fair trainers (in German / English) who present the content effectively and sustainably with trade fair-specific demos in a lively and dynamic way within the given time.
Format
The intercultural power trade fair kick-off: Success at international trade fairs can be conducted as a face-to-face event or a hybrid event. The hybrid event includes a high level of digital (online) use and a small presence share.
