TRAINING | COACHING | BERATUNG
Kreuzer Training

Trade Fair Consulting

Successful companies understand that trade fairs are an important instrument for marketing and sales. They know that extensive preparatory work, a qualified trade fair team, and a thorough trade fair follow-up will make the fair successful.

Successful at Trade Fairs?

Trade Fair-Kick-off Training

Changing the Focus from Daily Business to Performing at the Trade Fair


It is no Secret: the Performance of the Trade Fair Team Makes the Difference between a Successful Fair and an Unsuccessful One.

Our Kick-off Training prepares your fair team for the specific requirements of representing your company at the trade fair. No professional athlete would walk into a major competition without prior mental and physical training – simply because he would not stand a chance against the other professionals out there! Our Kick-off Training makes sure that you are prepared for the competition. The Kick-off Training prepares your team one day before the start of the fair: to mentally prepare them for the many challenges of the fair, to help them cope with the hectic environment and the multi-facetted visitors at the fair. The Kick-off Training serves to lead your team away from business as usual to take them towards visitor focus and a general readiness to perform.



Selected Contents: from Daily Business to Performing at the Trade Fair

  • Trade fair goals: making the most of the trade fair.
  • Trade fair performance and corporate identity.
  • The will to succeed: the role of each individual and the success of the team.
  • Dos and don’ts: competent behaviour at the trade fair booth.
  • The structured fair talk. (From making contact professionally to generating effective trade fair leads.)
    - How to make visitor contact the professional way.
    - How to analyse the visitor’s needs and potential.
    - How to transport enthusiasm for the brand and give a customer focused presentation.
    - How and when to follow-up on leads and activities for maximum effect.


Contact us for your personalized training offer today. We will assist you in customizing your Kick-off Training to best correspond with your company needs.



KreuzerTraining offers specialized In-House Training and Coaching courses for the following Trade Fairs amongst others:


In-House Trade Fair Trainings for analytica in München
In-House Trade Fair Trainings for AUTOMATICA in München
In-House Trade Fair Trainings for Automechanika in Frankfurt
In-House Trade Fair Trainings for bauma in München
In-House Trade Fair Trainings for Brau Beviale in Nürnberg
In-House Trade Fair Trainings for CeBIT in Hannover
In-House Trade Fair Trainings for electronica in München
In-House Trade Fair Trainings for EMO in Hannover
In-House Trade Fair Trainings for EXPO REAL in München
In-House Trade Fair Trainings for FachPack in Nürnberg
In-House Trade Fair Trainings for FAKUMA in Friedrichshafen
In-House Trade Fair Trainings for FASTENER FAIR in Hannover
In-House Trade Fair Trainings for Frankfurter Buchmesse in Frankfurt
In-House Trade Fair Trainings for GIFA/METEC/THERMPROCESS/NEWCAST in Düsseldorf
In-House Trade Fair Trainings for glasstec in Düsseldorf
In-House Trade Fair Trainings for HANNOVER MESSE in Hannover
In-House Trade Fair Trainings for IAA Nutzfahrzeuge in Hannover
In-House Trade Fair Trainings for iba in München
In-House Trade Fair Trainings for IFAT ENTSORGA in München
In-House Trade Fair Trainings for IFFA in Frankfurt
In-House Trade Fair Trainings for Inhorgenta in München
In-House Trade Fair Trainings for Interpack in Düsseldorf
In-House Trade Fair Trainings for Intersolar in München
In-House Trade Fair Trainings for ISH in Frankfurt
In-House Trade Fair Trainings for K in Düsseldorf
In-House Trade Fair Trainings for light+building in Frankfurt
In-House Trade Fair Trainings for LIGNA in Hannover
In-House Trade Fair Trainings for MEDICA in Düsseldorf
In-House Trade Fair Trainings for METAV in Düsseldorf
In-House Trade Fair Trainings for Motek in Stuttgart
In-House Trade Fair Trainings for POWTECH in Nürnberg
In-House Trade Fair Trainings for security essen in Essen
In-House Trade Fair Trainings for SMT HYBRIT PACKAGING in Nürnberg
In-House Trade Fair Trainings for SPS/IPC/DRIVES in Nürnberg
In-House Trade Fair Trainings for Systems in München
In-House Trade Fair Trainings for transport logistic in München
In-House Trade Fair Trainings for VISION in Stuttgart